Our Mission

Alli’s Journey is a non-profit, charitable organization whose mission is to support the young adult cancer population, ages 18-35.

Alli’s Journey is a non-profit, charitable organization that was created by a young woman named Alli Shapiro Amar. She was diagnosed with cancer at the age of 19. While enduring 7 years of treatment, Alli and her mother, Pam Shainhouse, noticed the lack of resources for young adults with cancer and were determined to do something about it.

Alli’s Journey is determined to support the young adult cancer population, ages 18-35, through initiatives such as our Comfort Bags project. We are determined to let young people know that the community cares about their fight. Since its launch in 2006, Alli’s Journey supporters have grown and we are thrilled to continue supporting the young adult cancer community in any way we can.

Cancer affects everyone, not just the patient. Still, not every patient and their family gets all the help needed to beat the disease. Why is that? How do we bring upon change? Alli’s Journey will pose all of these questions, problems and needs to help young adults fight and most importantly, beat cancer.

Alli Shapiro AmarFounder, Alli's Journey

Comfort Bags

Alli’s Journey’s flagship project is the creation and distribution of Comfort Bags.

We will supply Alli’s Comfort Bags to young adult cancer patients beginning their treatment. These comfort bags include a variety of items meant to amuse, support, educate and comfort the young adult cancer patient. Hard-working volunteers are constantly at work securing donations for the bags and filling them with various items, such as toiletries, books, etc.

In addition to being distributed at Sunnybrook Odette Cancer Centre and Wellspring Cancer Support Centres, the Alli’s Journey comfort bags will now be distributed to young adult cancer patients at Princess Margaret Hospital and Mount Sinai Hospital!

If you have any products that you believe that we can get donated, please send an email to us at info@allisjourney.ca.

Support Alli’s Journey and Help a Young Adult with Cancer Today

Cancer taught me to stop saving things for a special occasion. Every day is special. You don't have to get cancer to start living life to the fullest. My post-cancer philosophy? No wasted time. No ugly clothes. No boring movies.

Regina BrettAuthor

Movie Nights

In order to fundraise for projects like our Comfort Bags, Alli’s Journey hosts events such as Movie Nights.

We have screened films such as the acclaimed Sicario and The Grand Seduction, by Torontonian filmmaker Don McKellar. Alli’s Journney has also produced several Take My Hand concerts, featuring some of the finest musicians working in Toronto from a wide array of genres.

If you wish to support Alli’s Journey’s mission of bringing comfort and aid to young adults being treated for cancer, please follow us on Twitter and Facebook to stay informed about our events!

See you at the movies!


While we have the gift of life, it seems to me the only tragedy is to allow part of us to die - whether it is our spirit, our creativity or our glorious uniqueness.

Gilda RadnerComedian

Board of Directors

Pam Shainhouse

Pam Shainhouse, President is the mother of Alli Shapiro, co- Founder of Alli’s Journey. Pam is a certified fundraising professional who for over 20 years, from 1988 until 2005, ran some high profile fundraising campaigns, including the Toronto Centre of the Arts and the Toronto Symphony Orchestra.

Pam is now the president of Allistyle, a made in Canada fashion line which concentrates on working with sustainable fabrics. Allistyle was the first and only (to date) fashion line that showed a curvy (plus size) runway show at IMG World MasterCard Toronto Fashion Week.

Pam’s most favourite claim to fame is her two grandchildren, Isla and Andrew.

Jordan Shapiro

Jordan Shapiro joined Alli’s Journey as a board member in late 2013. He currently serves in the role of Treasurer. He brings over ten years of experience in strategy, business planning and program execution, and currently works as an executive on Rogers’ Customer Experience leadership team.

He holds an MBA from London Business School and a Bachelor’s Degree in Aerospace Engineering from the University of Toronto. He is also Alli Shapiro’s older brother.

Albert La Penna

Albert La Penna is the VP of ToniPlus, and has been on the Board of Alli’s Journey since 2015.

La-toya Fagon

La-toya Fagon is in the business of good food. As the proprietor of Twist Catering (a full service event planning and catering company), she regularly plans and accommodates private functions for notable tastemakers across Canada and the US.

In 2002, she attended George Brown’s Chef School and trained at a number of top restaurants and hotels throughout Toronto, Europe and Mexico. Since then, Fagon’s love of cooking has flourished into a love of teaching. Over the past few years, Fagon has shared her vast culinary knowledge with youth through specially-designed culinary courses in the Caribbean and South America.

Currently, she is the Director of Culinary Programming at PACT – a not-for-profit that thrives on teaching youth life skills through hands-on, accessible cooking classes and more. She brings similar experience to Alli’s Journey where she has been an acting vice-president since 2014.

Samuel Allemang

Samuel Allemang is a web designer/developer with the Boys & Girls Club of East Scarborough. There, he manages website and social media properties, administers a Saturday school program for grade-school-aged children and runs various technology programs including game development and web literacy.

In addition to this, Allemang is assisting with the development tech-focused programming for youth in Rexdale, as part of the Techsdale project and mentors with CoderDojoTO, a not-for-profit that runs monthly coding workshops for GTA youth.

Allemang studied English and Classics at the University of Toronto, including doctoral coursework, has passed the Google Analytics Individual Qualification and is currently obtaining Digital Media certification through OCAD. In 2014, he was appointed as a new member to the Board of Directors for Alli’s Journey.